More on the Hollywood/Avid Disconnect

For the moment, it looks like most of the people visiting this site got here from a link on the American Cinema Editors home page. If that’s true, then many of us are ACE members. If you agree with me that Avid hasn’t added features that appeal to us in a long time (see previous post), then you have to wonder what we can do about it. It’s not that the machine can’t be improved. That’s just silly. There are plenty of things that frustrate us, and many of them have been around for years. My contention is that we’re engaged in a vicious circle: we don’t upgrade very often because we don’t see a reason to, and Avid doesn’t see a lot of upgrade money coming in so they think we’re happy and end up ignoring us.

The solution is to come together around some changes that we’d like to see. My impression is that a little bit of consensus might go a long way.

That’s why I’ve been posting some “Wish Lists” here, organized by topic. There are two so far, and a third is coming in a few minutes. (You can find them by clicking on the category “Avid Wish List” on the right side of the home page, or you can click here.)

I’d like to hear your thoughts. If we can find some consensus it might be a lot easier to get things done.

Explore posts in the same categories: Avid, Avid Wish List & Bugs

2 Comments on “More on the Hollywood/Avid Disconnect”

  1. Steve Rasch A.C.E. Says:

    Wish list ideas: Better multicam resolutions. Mix audio resolutions in the timeline, 44 and 48. Real time time code burnins on output, without extra hardware. Faster DVD burns from offline media.

  2. Steve Says:

    Steve, can you be more specific about what you mean by ‘better multicam resolutions?’ And ‘faster DVD burns from offline media?’

    For what it’s worth, you can mix audio resolutions in the timeline now and it’ll work fine for cutting — but you get a little surprise when you try to make a digital cut. The non-native material has to be rendered.

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