Avid on “Entourage”

Anybody catch “Entourage” Sunday night on HBO? One scene takes place in Sidney Pollack’s editing room. I was carefully scrutinizing the editing system’s screens trying to figure out if they were using FCP or MC, when I realized that the bin window had been dragged halfway off the screen — revealing a huge Avid logo. Product placement doesn’t get a lot more plain than that.

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4 Comments on “Avid on “Entourage””

  1. Bill Says:

    That’s interesting as Pollack was quoted while working in Australia, that he was having a lot of fun teaching himself Final Cut Pro. His editor of course uses Avid but what does Sidney use?

  2. Michael Krulik Says:

    Actually, Mr. Pollack does have Avid at home. He may have FCP, as well, but he said that he does like Avid. He told me that on the Entourage set, as I was playing his editor, oddly enough.

  3. Steve Says:

    That’s great! I didn’t know it was you. Very cool.

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