Apple Skipping NAB, Too

Following Avid’s announcement in November that it wouldn’t have a booth at NAB ’08, Apple, in a surprise move yesterday, made much the same decision, saying that “there are better ways to reach our customers.” (TV Technology.)

That makes NAB a watershed for what it won’t have — support from either of the major editing vendors. Avid says they’ll have a presence at the show — just no booth. For Apple, this might mean that we won’t see a major upgrade to the Final Cut suite this year.

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One Comment on “Apple Skipping NAB, Too”

  1. Apple may of pulled out from the show floor but they will be at the FCPUG SuperMeet, April 16 at the MGM Grand Hotel.

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