Splice Now

Following Avid’s announcement in November that it wouldn’t have a booth at NAB ’08, Apple, in a surprise move yesterday, made much the same decision, saying that “there are better ways to reach our customers.” (TV Technology.)

That makes NAB a watershed for what it won’t have — support from either of the major editing vendors. Avid says they’ll have a presence at the show — just no booth. For Apple, this might mean that we won’t see a major upgrade to the Final Cut suite this year.

Technorati Tags: avid, final cut pro

This entry was posted on February 8, 2008 at 7:18 am and is filed under Avid vs. Final Cut. You can subscribe via RSS 2.0 feed to this post's comments. You can skip to the end and leave a response. Pinging is currently not allowed.