Avid Improves Red Support

Avid introduced native Red camera support today via an upgrade to Avid DS that permits it to import native Red (R3D) material directly. The idea is that you’ll convert your red footage to DNxHD via Avid’s Metafuse product (PC only, or on Mac under emulation). You’ll then edit as usual in Media Composer, using the compressed HD material. And you’ll conform and color correct in DS at full resolution with proxies, if needed, for realtime playback.

For more, see today’s press release, or the Avid Red site.

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