Avid’s New Look
Avid went live with it’s new look and “brand identity” yesterday, showing off a completely redesigned web site with a new logo based on symbols from the UI. The idea is integration — bringing the once-separate business units together around a single point of view. My first impression is that the new site is far more appealing than the old one and is much more focused. Bringing Avid’s separate businesses together can’t happen fast enough. The press release is here.