Splice Now

Avid announced MC7 at NAB today. Along with some important new features, the upgrade features a major price drop: MC is now just $999 and the Symphony color corrector can be added as a $1500 upgrade.

New Features Include:

• Master Audio Fader to adjust overall levels.
• Quick access to direct clip gain adjustment in the timeline.
• Watch folders where you can put media and have it automatically transcoded, (“Dynamic Media Folders”).
• Background Consolidate & Transcode
• Improved AMA media management — apparently via the Media Tool.
• LUT and frame size control from raw media — Avid calls this the FrameFlex Tool. (But you can’t edit with frame sizes larger than HD).
• Support for Interplay Sphere, letting you work with media located remotely on an Interplay server. MC with Interplay is $1499, and Isis gets a price cut.

The press release is here. Additional details and pictures are here. MC7 will be available in June.

This entry was posted on April 8, 2013 at 7:34 am and is filed under Avid. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.