Archive for October 2008

Avid Sells Softimage to Autodesk

October 26, 2008

Avid announced a $66 million third quarter loss on Thursday, along with a “reduction in workforce” (that is, a layoff), and the sale of Softimage’s 3D compositing applications to Autodesk. When one-time charges are excluded, the quarterly loss was much smaller.

The details are in this press release and this Yahoo news story.

It’s not surprising that Avid has to make changes like this in the current economy, and frankly, I never saw how the Softimage 3D applications really fit in with the company’s overall strategy. But there are some key questions that were left unanswered in these news stories, namely how big the layoff was, and who was let go. Also not clarified: what’s happening with Avid DS. It appears that Avid will continue to develop the DS product line, but the press release was pretty vague.

Avid paid $268 million for Softimage in 1998. This week the sale price was $35 mil.

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Debates and Reaction Shots

October 9, 2008

I’ve caught all the debates so far, and, regardless of your political persuasion, I think you’ll agree that they might better be called, “How to avoid answering the question by replaying sections of my stump speech.” The candidates negotiate and sign long, multi-page contracts that specify what they and the anchor can and cannot say and do, turning these important events into something almost entirely canned.

But one critical issue that I have not heard mentioned elsewhere regards editing: Who is doing the technical direction, the live cutting? Presumably it’s one person — because as far as I can tell, all the networks are running the same feed. Are the editing choices part of the contract, too? And, if so, shouldn’t that be disclosed?

We who cut dialog for a living know only too well that the listener is at least as important as the speaker. But the debates have been woefully lacking in reaction shots, which, because they can’t be scripted, might be the only aspect of these events that isn’t controlled.

In earlier rounds, we saw a refreshing use of split screen, allowing us to look at both candidates simultaneously. And just as in a dialog scene, it was often far more interesting to see how the candidates listened and reacted to criticism, than how they talked.

But the last debate, the so called “town meeting,” included almost none of that. In the wide shots I noticed McCain wandering around the stage and grimacing from time to time, and after the debate some commentators referred to this, but at home, we rarely saw it.

The question is why. We’ve got plenty of bandwidth now. Maybe instead of running the same feed on ten channels we could devote one to each candidate. Or maybe we should have one channel (CSPAN?) run a split screen continuously. Who knows? That might get better ratings than the bland, predictable stuff we’re seeing now.

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