What’ll You Give Me for an Hour of Prime Time?

Somebody has finally done the math. The calculation is simple, but I’ve never seen it in print before. How much a network earns for an hour of primetime — per viewer. Take the total value of the ads run during that hour and divide by the total viewership.

Eduardo Porter has done this for an hour of “Desperate Housewives.” At the iTunes store, such an episode will set you back $2.99. But if you watch it, your attention is worth just 79 cents. Why the difference? Why do I pay more when I’m handing over cold hard cash than when I’m handing over access to my brain?

Read the article here: Television is Not Free and Does Not Want to Be.

Explore posts in the same categories: Media and Society

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