Archive for June 2013

Avid Releases Media Composer 7

June 27, 2013

MC7

Avid released Media Composer 7 today. The new version offers many AMA improvements and background processing functions (via a Java implementation), including long awaited background waveform generation and caching. A quick video showing off some of the new media management features is here.

New features include:

  • Background audio waveforms.
  • Background transcoding.
  • Drag and drop AMA acquisition from the Finder.
  • A new, unified, AMA link function that features automatic AMA plug-in selection.
  • An output mask function that allows you to quickly add a letterbox over your sequence for viewing. (It’s not mentioned in the new feature list, but you’ll find it in the format tab of the project window. Turn it on and off by right-clicking the record monitor.)
  • Cropping and resizing for media sizes above HD, something Avid calls FrameFlex, which can be added during ingest and then modified on a clip-by-clip basis in the timeline.
  • Support for LUTs and CDLs.
  • Alpha channel support for AMA Quicktimes, which means you can output titles and graphics from After Effects and use them without importing into MC.
  • AMA media is now ‘managed’ which means that it’s more robust, and you’ll be able to access your AMA material via Avid’s Media Tool.
  • A watch folder function, something Avid is calling Dynamic Media Folders, which lets you drag media to a folder and have it automatically copied or transcoded.

Avid’s list of new features is here. Note that if you plan to move bins back and forth between MC7 and previous versions, you must have the latest point release of MC 5.5, 6 or 6.5 (that is. 5.5.3.7, 6.04, 6.5.2.1 or 6.5.3). Otherwise, your 7.0 sequences won’t open in the older versions. See this tech note for details. MC downloads are here.

Internet Economy

June 6, 2013

This is InterestingJaron Lanier, internet & MIDI pioneer, all purpose iconoclast, and author of “You are Not a Gadget” and the recently released “Who Owns the Future” likes to turn our conventional assumptions about the web upside down. Interviewed this week by Matt Miller, he talked about how the internet as it’s currently constructed tends to suck the air out of the middle class, encouraging all of us to give away our creativity to the people with the biggest computers. Whatever you think about the inevitability of our current networking model, you’ll find things to think about in this podcast. It’s part of Miller’s new podcast, “This is Interesting.” Available from iTunes and LA public radio station KCRW.

[Update — On June 9, the NY Times published a long editorial by Lanier on the front page of the Sunday Op-Ed.]