Archive for the ‘Avid vs. Final Cut’ category

Final Cut 7

July 23, 2009

Well, it’s finally happened. Apple has released a new version of Final Cut Studio. As has become typical for Apple, the web pages explaining the new features are slick, well thought out and come with concise and well produced explanatory videos.

New features are described on this page. My personal favorites in FCP: slick integration with iChat theater for remote collaboration, background export, realtime audio filters, and multi-touch gesture support via a trackpad (including the ability to scrub the timeline). Other features, like the timecode window, speed change controls, more resolutions in ProRes, global transitions, and the ability to show SD title safe in HD material, seem like attempts to keep up with Media Composer.

The other aps in the suite offer lots of additional improvements, including the ability to burn regular and Blue-Ray DVDs from within Compressor, support for Euphonics control surfaces in Soundtrack, and many 3D and titling enhancements in Motion.

All-in-all it looks like an important upgrade, but perhaps a bit more evolutionary than revolutionary. The price has come down, too. It’s now $999.

An Interface That’s Easy to Learn

May 19, 2009

When I helped start the editing program at the American Film Institute, the idea of teaching post production in an academic setting seemed a little nutty. But the idea that students would someday enter the program already familiar with digital tools? Had it occurred to us, we would have thought that was ridiculous.

Today, most film students enter graduate school with knowledge of several digital media applications, not just one, and Final Cut is usually among them. That’s partly because it’s cheap, easy to pirate, and you get the suite. But it’s also because it follows a drag-and-drop, desktop-publishing approach to editing. For young people, that makes the learning curve less steep. But it doesn’t necessarily provide the best toolset for professional editing. What I’m hearing from faculty at AFI and USC is that after a few months, most students end up preferring Media Composer. They like the precise trimming, the media management and the effects interface among other things. (Chris Hocking recently blogged about FCP vs. MC and came to some of the same conclusions.)

When Avid’s segment mode debuted in the early ’90s very few editors had ever touched Pagemaker or Quark, but there was still an internal debate in Tewksbury about whether drag and drop should be the foundation of the UI. The question comes down feedback. Every computer application has to supply feedback to the user, has to show you what you’ve done. The more responsive, fine-grained and intuitively presented that feedback is, the more control you have.

Imagine that as you typed in a word processor, the text arrived on the screen a second or two after you keyed it in. Even that small delay would drive you crazy, because it would interrupt the feedback loop. Regardless of your medium, if the controls are intuitive and feedback is fast and precise the interface seems to disappear, letting you think about creating and shaping the material rather than the machine itself.

Drag and drop offers good visual feedback, but it’s only telling you about the size and shape of little rectangles on the screen. I would argue that in editing, it’s more important to provide feedback about the film itself. You want to get the editor as close to the film as possible and permit him or her to make every editorial decision based on moving video. That’s why in the MC you see frame images in segment mode, why you trim with JKL, why you can slip and slide with JKL, as well.

An easy learning curve is important, sure, but it’s not equivalent to power, nor does it help you use the system all day in the trenches without fatigue. Fast and precise often means “some training required.” There’s a lot of overlap between FCP and MC — both give you JKL trimming, both let you drag and drop clips in the timeline. But the finesse with which they do it — the tightness of the feedback loop and the elegance of the controls — makes a big difference. There’s still plenty of room for improvement and each can learn from the other. Media Composer Version 3 included much faster timeline performance as recently as last year, something editors tend to notice almost instantly.

Avid has done a lot of internal work lately, and people are starting to notice. Apple will presumably hit back soon. I’m as eager as anybody to see what they have in store for FCS3, but while we wait for the Cupertino marketing juggernaut to ramp up it’s wise to remember that a good UI is many things, some of which are pretty subtle and hard to explain in marketing materials. It takes time in front of a system to find its power, and it takes many iterations to refine an interface.

“That Post Show” on Media Composer 3.5

May 5, 2009

that_Post_show_logo.pngI recently participated in the latest episode of the podcast “That Post Show.” It’s now on line and available for your listening enjoyment.

The group consisted of: Norm Hollyn, Bob Russo, Michael Phillips, Jason Diamond, Scott Simmons, John Flowers and me. We talked mostly about Media Composer 3.5, but also covered the FCP/MC competitive landscape, how to put together a unified set of software tools for editing, and other issues, as well.

For details, bios and to download the show go to John’s site: That Post Show.

Or you can just grab the episode from the iTunes Store.

It was a diverse and interesting group and I thoroughly enjoyed the experience. I’ll be curious to hear what you all think of it.

The Ground Shifts

April 12, 2009

As we move into NAB time (the show starts Saturday), it seems to me that the Apple/Avid competitive landscape has shifted significantly. Final Cut hasn’t delivered a major upgrade in two years and won’t have a booth in Vegas. But Avid has been busy modernizing their feature set and doing serious work on reliability and performance. Two years ago Final Cut seemed almost unbeatable, and many people were predicting the end of Avid. Today, things look a bit more balanced. I participated in John Flowers’ “That Post Show” podcast recently and the consensus of the participants was that Media Composer’s new “Advanced Media Architecture” (AMA) is a big win for Avid. (The show isn’t online yet. I’ll post a link here when it is.)

You can work with just about any Quicktime media in FCP, and you can do it without conversion. That used to look like an important advantage. But today, many file-based cameras don’t shoot in QT formats. You can usually convert (“rewrap”) your media to QT — but if your format is supported by AMA, MC doesn’t ask you to do any conversion at all. You just grab the media and start cutting. Avid’s Achilles heal, the fact that it forced you to convert everything to its native formats, has morphed into a big advantage. And, strange as it may seem, the fact that Final Cut is tied so strongly to Quicktime begins to look like a limitation.

MC 3.0 brought big performance and stability improvements that were long overdue. I was able to work for three months with version 3.05 and could count the number of crashes I had on one hand. Final Cut isn’t nearly that stable. Version 3.5 brought additional improvements. And MC still beats FCP hands down for precise and complex trimming, something that many long-form editors, myself included, can’t live without.

It would be foolish to assume that Apple has been standing still these last two years, and I expect we’ll hear more from them soon. But in the meantime, MC is looking better and better.

A Balanced View of Media Composer and Final Cut

March 12, 2009

That Post Show” is an interesting new podcast, focusing on editing and post production, created by bay area editor John Flowers. You can get it via the iTunes Store, here or at the show’s website, thatpostshow.com. John has only produced eight shows so far, but they’re already full of good material. The latest episode covers Avid’s recent announcements.

Scott Simmons is a regular contributor, and he hosts his own blog, “The Editblog,” which now offers tech tips for both Media Composer and Final Cut Pro along with some helpful comparisons of the two aps.

What makes these two resources unusual is how balanced and fair-minded they are. After years of hype about Final Cut, it’s refreshing to hear people talk rationally about the real-world strengths and weaknesses of these applications. That kind of dialog will help all of us, and it’ll make both programs better, too.

Quicktime Native?

August 7, 2008

Should Avid make the Media Composer “Quicktime Native”? It’s a big question (and not a new one, of course) so let me focus on just two key issues: first, the ability to open and edit any Quicktime file without conversion, and second, the ability to put material in a bin without actually copying them to a centralized media folder. These are separate, of course, but in FCP, they work together to make the program seem more accessible to newbies. And they can be helpful for more sophisticated users, too, given the right circumstances.

The subject came up for me recently because I’ve got a box of home videos that I need to digitize. They should be on a big hard drive if I ever want to do anything with them. But what format to choose? Avid would encode DV as MXF files, Final Cut as Quicktimes. Which is safer? Which will be usable ten or twenty years from now?

In the early ’90s I telecined an old student project I’d shot on film to the best tape source we had then — one inch. Right now, that tape is almost useless. A few years ago, I found somebody to transfer it for me (and not well, unfortunately), so today I’ve got a DV, a DVD and a Digi-Beta. I figured I had covered my butt. But times change. Today, I’d like to have HD, and the best way to make that is to do another transfer — from film.

These are exactly the kinds of questions every producer will soon have to answer about every piece of media they produce.

And that brings me back to the MC and Quicktime. What format do I trust to have the longest life? MXF is an open standard, not owned by Avid. But will it be readable down the line? Right now Quicktime can be played on just about any computer. But its future is entirely dependent on Apple.

In general, and it may surprise you, but I think Avid might do well making the Media Composer operate on Quicktime files directly. Depending on your point of view, that could arguably make the MC the best QT editing application available.

It’s a big question, and maybe not the most important one for Avid, especially given how much work it might take. But it needs to be asked. I’m curious to hear your thoughts.

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