Archive for the ‘Avid vs. Final Cut’ category

Fixing Segment Mode

March 8, 2008

Avid added segment mode to the Media Composer long before Final Cut was conceived, and even then, it was apparent then that editing in the timeline was an essential feature in any non-linear editing application. Working from the DS playbook, Final Cut made segment mode its primary editing mode and arguably made the application more intuitive to newbies who grew up with the desktop publishing metaphor — rearranging moving video by dragging little rectangles around on the screen.

I’ve never been a believer in the primacy of that metaphor. I think that the best editorial decisions are made by manipulating the video itself. That’s where the Media Composer excels, and for me, anything else is a shortcut that makes it harder to produce fluid editorial decisions. But there are still plenty of situations where dragging things in the timeline is the best way to quickly arrange a bunch of clips, and in this, Final Cut seems to have the edge.

The question for Avid is how to enhance its segment mode to better compete with FCP’s — without destroying the MC’s slickness and precision.

For me, it comes down to a handful of relatively simple fixes:

1. Don’t make clicking in a time track turn off segment mode. Unlike in the MC, in Xpress Pro stays on until you explicitly turn it off. When I first tried it, I thought this was a disadvantage. So I ended up mapping the red and yellow segment mode buttons to the keyboard. And boy did I like having them there. Now I find that having segment mode switch off every time I drag the cursor pretty frustrating. Allowing segment mode to stay on as long as you want it to would be the best and most flexible compromise with FCP’s “on all the time” approach.

2. Add a feature that lets me select “everything to the right.” This is a big win for FCP because it makes it easy to open up space in the middle of a complex, overlapped timeline. It would be trivially simple to add to the MC — it doesn’t even need its own button. You’d just select a clip while holding down a modifier key, and everything to the right would be highlighted. Do the same thing to each track and then drag to the right to open up space, as needed. I’d kill to have this seemingly small change.

3. In red segment mode, make it possible to select two non-adjacent clips in the same track and move them together without selecting all the clips in between.

4. Make it possible to select and move two audio clips (ie. a stereo pair) up or down one track at a time.

5. Offer a simple way to clone a clip and place it in another track. Great for trying musical alternates, or copying sound effects.

There are a few other minor issues, but for the most part, that’s it. Avid has just about everything else — cut and paste works fine, the four-headed display when dragging a segment is better than FCP’s. Dragging while snapping to the beginning — or the ending — of nearby clips works better, too.

But maybe I’m missing something. So I’ll put this to those of you who are proficient in both programs: What else is missing from Avid’s segment mode?

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Apple Skipping NAB, Too

February 8, 2008

Following Avid’s announcement in November that it wouldn’t have a booth at NAB ’08, Apple, in a surprise move yesterday, made much the same decision, saying that “there are better ways to reach our customers.” (TV Technology.)

That makes NAB a watershed for what it won’t have — support from either of the major editing vendors. Avid says they’ll have a presence at the show — just no booth. For Apple, this might mean that we won’t see a major upgrade to the Final Cut suite this year.

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Avid Training

January 22, 2008

First, a plug — Avid now has a podcast, consisting mainly of interviews with editors and created by Senior Product Specialist Matt Feury. Matt is an incisive and engaging host for these things (who knew he was so multi-talented?) and many have been quite interesting. Check them out on Avid’s podcast page, or via their iTunes page.

Avid should be doing a lot more of this. Norm Hollyn quotes one of his USC students talking about how expensive Avid’s online ALEX courses are. These things were clearly designed to make money — and there’s the rub. I don’t know of anybody who’s ever paid for one. I’ve run through a couple of the free episodes and they’ve been pretty helpful, but I sure didn’t have any use for all that nonsense that ALEX introduces, breaking up the flow with silly chapter breaks and reviews. Just give me the video, thank you very much. I can press the pause key any time I want.

Apple has done a much better job with its recent video demos. These things look deceptively easy, but it takes plenty of work to make something so substantive seem effortless and off-the-cuff.

And, just as I write this, a friend has called to say that Apple is offering free training for Hollywood editors. He received a fancy printed invitation, via his agent, offering a three-day class in Final Cut Studio, with a copy of the software given away to every participant on the last day. With the writers’ strike, the timing is perfect — lots of people are out of work and looking for something to do.

Apple is working a very good playbook here — written by Avid in the early ’90s. They’re actively seeking out opinion leaders and offering them free training. And in the world of software-only systems, they’ve got an advantage that wasn’t available a decade ago — you can now easily host a big class where everybody has their own machine.

Avid has to take the initiative with training. Far too many young people see the Media Composer as quirky and hard to learn. I got an earful of this over the weekend from a young friend. I don’t completely understand it — the MC seems plenty intuitive to me. It’s fast, and the way I use it, very refined. But it doesn’t feel like a desktop publishing application. That makes it a much better editing program, but it today’s world, I guess it makes it harder to learn.

I don’t think that’s the whole story, though. Some of the difference isn’t really substantive — both systems are intuitive once learned. Marketing, branding and pricing also play a key role. Apple has created a sense of excitement and accessibility around their products while Avid has plodded along, stuck in a didactic, schoolroom style that is anathema to a young person today.

Bottom line — ALEX needs a total overhaul. It needs to be colloquial, fun and, yes, free. And Avid needs to expand its podcast offerings with technical information and tips, in addition to interviews.

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Leopard Envy

January 3, 2008

I played with two machines running Leopard over the holiday (machines owned by distinctly non-technical friends, by the way) and I have to admit that I want it bad. But I can’t have it, and you probably know why — because I’ve got Media Composer installed. Yes, I could run two machines, or I could partition a drive, but I don’t want to do that. I want and expect to use my laptop for editing and I want to do it transparently and without a restart.

Meanwhile, Final Cut Pro has been Leopard-compatible since mid-November. That’s not so long ago, of course, and I’m sure that Avid isn’t given first dibs on info about Leopard and for that reason it will always be at a disadvantage with respect to OS X compatibility. So I’m willing to wait a while. But I sure hope Avid is working hard on this issue. So far, all I’ve heard is “Mac OSX Leopard and Microsoft Vista support is planned for a future release.” I sure hope that means “very soon.”

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Useful Comparison of Avid and Final Cut

December 12, 2007

Loren Miller has posted a detailed and thoughtful analysis of the differences and similarities between Media Composer and Final Cut. It’s aimed at people who are already familiar with Media Composer and are learning FCP:

The Changeover Challenge: From Avid to Final Cut Pro

It’s on the Avid to Final Cut Pro site, which offers many useful tips for people moving from MC to FCP. It includes a forum where you can post questions and a blog, as well.

Thanks to Martin Baker, Jude Cotter, Victoria Parks-Murphy, Mark Raudonis and Shane Ross for putting this valuable site together.

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Avid’s Consumer Strategy

November 18, 2007

Nancy Hawthorne, Avid’s new interim CEO, spoke to stock analysts at the JP Morgan Small/Mid Cap Conference in Boston a couple of weeks ago and said some interesting and important things. The company “did not integrate the several acquisitions that we did particularly well, and as a result, we have kind of a mishmash of different systems, and the company has not been positioned strategically to operate as a seamless entity in presenting a lineup of products to the marketplace.”

That’s certainly true and it’s great to hear a high-level Avid executive say so. She also talked about the company’s new focus on product quality, again a very positive thing.

She stressed the company’s expertise with big enterprise customers, and, regarding the Pinnacle division, commented, “we do need to understand what role the lower-end technology plays in our lineup. Is it strategically critical to us, or is it not?”

A week later Apple dropped the price of Final Cut Express from $300 to $200, added a mixed HD/SD timeline, and improved compatibility with iMovie.

All of which begs a key question: can Avid make a business at the top of the professional market and avoid direct competition with Apple, or is there really only one, increasingly democratized market that everybody is part of, one way or another? To put it another way, can you envision a future where young people use iMovie and FC Express and then come to Hollywood and switch to Media Composer?

Maybe — but for that to work, Avid would have to be innovating like mad in the professional world, with a product that was clearly and unambiguously superior. If FCP and MC are even roughly competitive, then it seems to me that you have to go after mindshare — which means you gotta get ’em young. Apple hasn’t won this game yet — iMovie ’08 got a decidedly mixed reception when it was introduced, and there’s a huge paradigm shift between iMovie and Final Cut. Avid, coming later to the party, could build something more consistent and scalable.

But either way, whether Avid wants to go after the whole shebang or just the professional market, they’ve gotta get busy with the software, making it sing for the people who use it, namely editors.

My intuition is that there’s only one game in town. Focusing on the pro market can only succeed as a temporary strategy. In the end, you’ve gotta duke it out at all levels. Otherwise the pressure from below will kill you.

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