Archive for the ‘Smoke’ category

Filling Niche Space

April 17, 2012

In evolution, when one species disappears, others evolve to fill the vacant niche. That seems to be exactly what’s happening now in post production. A year ago, Apple abandoned the professional editing world by releasing FCP-X and putting a bullet in FCP 7. The product has improved since, and contains many¬† innovative ideas, but the consensus today is that if you want to edit professionally, you’re better served elsewhere.

In the intervening year, we’ve seen fundamental redesigns of the two major competitors, Media Composer and Premiere (both now at version 6) and, as of yesterday, the redesign and repositioning of Autodesk’s Smoke, now called Smoke 2013 and selling for just $3500. Not to be outdone, Avid has offered a competitive upgrade from FCP 7 (or Media Composer) to Symphony for just $1000. The result is a reinvigorated group of tools for both creative and finishing tasks, and a changed competitive landscape.

For more about Smoke and Premiere, check out two recent episodes of Kanen Flowers’ “That Post Show” — “Smoke This Podcast” and “Adobe CS6.”