Xpress Pro First Impressions

Posted July 17, 2006 by Steve
Categories: Avid

End of my first week using Xpress Pro (with Mojo) in a professional setting. First reaction: this product has no fundamental reason to exist. It’s exactly the same as the Media Composer in most major ways, but has a list of minor and frustrating differences that make no sense at all.

  • You can’t have two rows of buttons or two rows of info.
  • You can’t have a “center duration” display. (Select I/O above your monitors instead.)
  • There’s no ability to select black in the source monitor.
  • There’s no “center pan” comand. You can’t center pan a group of clips in one step.
  • Timewarp is limited to a few presets.
  • There’s no effects mode icon under the timeline. You have to assign it to a key.
  • There’s no settings panel for confirguring the Fast Forward and Rewind commands. So, for example, you can’t get them to stop at locators.
  • You can’t add a film matte to an empty track, for example, to put a 1.85 matte over your entire sequence. (The workaround is to add an edit somewhere in the track first. Then add the matte to the two resulting black clips.)
  • The counter above the record monitor resets to timecode every time you start the Media Composer. If you want it in feet and frames you have to set it that way every time you start up.
  • You can’t slip or slide a clip by double clicking on it. You have to manually place the rollers at the ends of the clip.
  • When you drag a clip in segment mode, you don’t see a footage counter, so you can’t drag numerically.

Yes, I can find workarounds for some of these and I can probably get the job done with it, but it seems downright frustrating to create these tiny differences and yet make Xpress the same as Adrenaline in so many major areas such as HD capabilities, real-time multicam, color correction, script integration.

Of course, the goal is to encourage somebody like me to shell out the dough to move into a real Media Composer, software-only, while still keeping the product competitive with Final Cut in terms of major functionality. But the side effect of this stategy is that it sucks energy out of real R&D and puts it into the effort of differentiation and extra customer support and testing.

Meanwhile, Final Cut bundles groundbreaking auxilliary applications and sells the whole thing for less than Xpress. You don’t get a striped down version, you get the real thing.

Ambien

Posted July 15, 2006 by Steve
Categories: Quality of Life

A little addendum to the previous post. We’ve all heard the reports that Ambien causes people to sleepwalk, sleep drive (!), and sleep eat. Someone was reported to be chowing down while enveloped in a full body cast. This is hard to imagine but apparently true. This is a potentially dangerous drug, not only to the person who takes it, but to anyone near them. Remember when Halcyon was thought to be totally safe — until the day they discovered that it caused rage attacks?

After two articles and an editorial in the NY Times, Aventis responded with a full-page ad. In addition to telling us how safe it is, they repeated these “key safety tips”:

  1. Always take the drug right before going to bed.
  2. Only take it when you will be able to get a full night’s sleep.
  3. Do not take for extended periods.

Does this make sense? Obviously, everybody is going to take this stuff after they’ve been tossing and turning for a while. And they’ll almost never be able to get a full night’s sleep afterward. In fact, if you don’t take it reactively, as a response to the fact that you can’t sleep and thus breaking rule number two, you’ll have to take it chronically, figuring that you’re a lousy sleeper and you should always take it just in case–thereby breaking rule number three!

This is a drug that cannot be taken according to package directions. No wonder there are problems.

Who Needs Sleep

Posted July 10, 2006 by Steve
Categories: Editors Guild, Quality of Life

Who Needs SleepIn early April I saw Haskell Wexler’s new documentary “Who Needs Sleep,” about overwork, long hours and lack of sleep in the film business. The film premiered at Sundance and got a big reaction there. I saw the first major LA screening, sponsored by the Writers Guild and the Screen Actors Guild and shown at the WGA theater.
The house was completely full and the feeling in the room afterwards was electric. There were three separate rounds of applause–once when the end title started, once when the lights came up and finally, a long standing ovation when Haskell came up on stage. It was ironic that the event was sponsored by the WGA and SAG–not the IATSE. Crew members were well represented in the audience, and might have been the majority. The film clearly seems to appeal to a very strong and so far untapped feeling on the part of every crew member, namely the importance of ‘quality of life’ issues.

Haskell has started a nonprofit called “12 On/12 Off” with a simple program:

  • No more than 12 hours worked.
  • No less than 12 hours of turnaround.
  • No more than 6 hours between meals.

Personally, I’d vote for 10 hours of work (are we really fighting for a 12 hour day?) but 12 hours is a no brainer, and for that reason it’s going to get a lot of support.

There was a panel discussion after the screening, moderated by WGAw President Patric Verrone, and Haskell made the point that he wants to appeal to all groups — IA, DGA, WGA, SAG, etc. He believes that if we get into partisan, juristictional infighting we’ll lose. He commented that he had been unable to find anybody, including studio heads, who are willing to say that long hours are a good or necessary thing. Thus the problem is systemic.

Political movements often start with a unmet need — a simple rallying cry that everybody can unite around.

This might be the start of something.

Live Interface

Posted July 6, 2006 by Steve
Categories: Avid, Final Cut

Does anybody doubt that the Media Composer would improve tremendously with a live timeline? Today, with a few small exceptions, Avid’s play engine will stop at the slightest mouse click or button press. This dates back to the hardware and software the system was developed for — in the late ’80s. Today these limitations just seem archaic.

As an example of how crazy this is, it’s possible to press play in the Media Composer, leave the application, open iTunes, press play in iTunes and then, with both aps running and the Avid still playing, audition music against picture. But click your mouse just once in the MC and video stops. Final Cut improves on this a bit by making it possible to resize and scroll the timeline while video continues to play. That’s a big win. But imagine an interface where you could do all kinds of useful work with video playing.

Apple’s Motion takes this idea as far as I’ve seen. Video is always playing–in a loop. And whatever parameter you change is instantly visible in moving video.

We all want to evaluate our work in motion. The old paradigm is “change something, press play, see the change.” The new paradigm is “press play and make adjustments live.” Once you use a live interface, everything else feels antique.

Too Many Versions

Posted July 6, 2006 by Steve
Categories: Avid

Before NAB this year, my top frustration with Avid was how many versions of the software there were to choose from. We had Meridien and Adrenaline, Mac and PC, Xpress and DS and three kinds of hardware. This formed a matrix of choices that were damn near incomprehensible to normal mortals, not to mention many of Avid’s support people. And this does not include the entire Liquid product line or the Pinnacle products. All these versions sap the company’s resources and frustrate customers who keep looking over the fence at how simple the Final Cut folks have it.

Post NAB, Avid’s line is simpler and I applaud the move to a single piece of software, supporting multiple hardware configurations and with the same feature set on Mac and PC.

But there are still too many choices. From one perspective, the company has actually added an application, namely Media Composer Software, which now competes with Xpress Pro. In gearing up for the film I’ll be starting next week, I spent way too many hours trying to understand the difference between Xpress Pro, MCsoftware (or whatever it’s called) Mojo and Adrenaline. In the end, I’m choosing to go with Xpress Pro not because I’m sure it’s going to work, but because this is what my employer already owns. We’ll sort out its limitations as I start working.

Avid wants customers to look at their competitive offerings and decide that choosing Media Composer is a no-brainer. But the choice is still too complicated.

Starting Up

Posted July 6, 2006 by Steve
Categories: Uncategorized

Over the years, I’ve used all kinds of editing systems, from film to the early tape-based non-linear systems, to Avid on ABVB, Meridien and Adrenaline.

In the last month or so, I took a two-day Final Cut Pro refresher class, and almost back to back, spent two days playing with a late beta of Avid Adrenaline HD v2.5. So I’ve got a pretty up to date sense of what both manufacturers are offering. I’ve also been advising a friend about buying a system for cutting $3 million feature films in hi def. And, starting next week, I’ll be cutting a feature using Avid’s Express Pro. All in all, this seems like a great time to start this blog. The key technology trends are laid out in front of us:

  • Low cost, software only editing systems grow up.
  • The internet comes into its own as a distribution medium for video.
  • HD starts to look like the preferred format for “offline” work.
  • Avid and Final Cut continue to compete with each other.

I find these trends interesting on their own, but the bigger picture is how they affect people — both media professionals and average people at home. I plan to talk about all of that in these pages.