Archive for the ‘Media and Society’ category

What’ll You Give Me for an Hour of Prime Time?

March 10, 2010

Somebody has finally done the math. The calculation is simple, but I’ve never seen it in print before. How much a network earns for an hour of primetime — per viewer. Take the total value of the ads run during that hour and divide by the total viewership.

Eduardo Porter has done this for an hour of “Desperate Housewives.” At the iTunes store, such an episode will set you back $2.99. But if you watch it, your attention is worth just 79 cents. Why the difference? Why do I pay more when I’m handing over cold hard cash than when I’m handing over access to my brain?

Read the article here: Television is Not Free and Does Not Want to Be.

Gigabit to the Home

February 12, 2010

On Wednesday, Google announced plans to build a pilot project that will install high speed fiber-to-the-home in select locations. They’re projecting gigabit speeds for this network and are planning to open it up, meaning that they’ll lease it to many service providers. I once participated in a workshop that demonstrated the use of cable TV wiring to bring digital information to the home. This was several years before I’d ever seen a browser, let alone a cable modem. The inventors thought they could provide a gigabit of speed, and to them, a gigabit was the holy grail, the speed at which everything changed. Today at 5 megabits, we’re getting less than 1% of that.

Google has only proposed a pilot project and it may be a while before anybody actually uses it. Still, the idea is tantalyzing, and, given enough time, inevitable. The major fiber-to-the-home scheme available now is Verizon’s FIOS. It offers 15-50 megabits.

Imagine that your connectivity is 100 times faster than it is now. And that you could buy it from multiple providers. That’s going to change digital editing in fundamental ways, making real-time remote collaboration possible and forcing editors to compete with each other worldwide. What would you do with speeds like that?

For more, see the Google Fiber for Communities page, or this article at Ars Technica. Use this link to nominate your community for the test.

Addicted to Novelty

February 9, 2010

For those of you who might have missed it, last week PBS’ Frontline aired a really interesting look at how the wired world is affecting us. I was skeptical — shows like this are usually full of platitudes or stuff that’s so obvious there’s no point in talking about it — but this one was different. It starts with internet addiction and the fact that a lot of teachers think that the multi-tasking students of today can’t concentrate, and it ends with a very sobering look at videogame-powered warfare. It’s a serious, thoughtful look at where we’re heading and it’s enlivened by a documentary style that doesn’t try to exclude the filmmakers from the film itself.

You can see the whole thing at decent full-screen quality here: Digital Nation. The web site also offers longer interviews and other video materials that didn’t make it into the air version.

The Mouseless Interface

January 25, 2010

Some of you would probably kill for the user interface that Tom Cruise employs in “Minority Report,” with big images displayed on transparent screens and a gestural language that interprets your body movements. My sense is that an editor could get pretty tired working that way all day, but the giant canvas and the shear flexibility and organic quality of it are very compelling, to say the least.

Until now, interfaces like that required the user to wear motion capture gloves that are seen by cameras installed in the ceiling. But Microsoft is working on an add-on for XBox 360 that uses a single camera under the monitor. I was pretty skeptical about what this could do, but an article in this month’s Scientific American made me think again. The system, called Project Natal, is remarkably sophisticated, watching your body in three dimensions at 30 fps, and matching the movements of your skeletal joints to a database of biometric data they’ve developed.

Of course, we’re not playing video games in our editing rooms. And the demos Microsoft has come up with aren’t exactly my idea of an editing interface. But games mean sales volume and volume drives down costs. I could easily imagine a more focused incarnation of this technology based on the motion of your hands working in a more confined space — say the area above your keyboard. That might get pretty interesting as a way to interact with a machine.

Sony says that its similar “Motion Control” technology will be the primary interface for the upcoming Playstation 3. And other companies are working on the idea, too, including Canesta, Hitachi, GestureTek and Oblong Industries (they were technology advisors on “Minority Report”).

Video games have been a big driver in pushing down the price of graphics processors, which in turn has helped empower our editing applications. With competition between Sony and Microsoft heating up development, this technology might work the same way. The mouse has served us well for a long time now, much longer than its developers at the Stanford Research Institute probably imagined, but it can’t be the best we can do.

Sleeping or Surfing

January 22, 2010

With Apple’s rumored tablet computer supposedly coming out next Wednesday, the release this week of a survey on young Americans’ digital proclivities couldn’t have been more timely. The short version of the results, compiled by the Kaiser foundation, show that the average kid age 8 to 18 spends their time like this:

  • Watching TV: 4.5 hours
  • Playing Music: 2.5 hours
  • Using a Computer: 1.5 hours
  • Playing Video Games: 1.25 hours
  • Reading: 38 min
  • Watching movies: 25 min
  • Texting: 1.5 hours
  • Cell phone: 30 min

If your thinking that this adds up to more time than a lot of people are awake, you’re right — these activities are happening simultaneously.

Anybody who thinks this isn’t changing the way we think and behave might ponder the fact that the heaviest users had mostly C grades or lower and were more likely to be bored or sad or get into trouble. Another clear takeaway: TV and especially movies, are losing out to other forms of digital entertainment.

The details are here: If Your Kids Are Awake, They’re Probably Online

Slick Photojournalism Blog

January 21, 2010

The NY Times is expanding its internet offerings in some slick ways. I’ve recently discovered their “Lens” blog, which seeks to highlight new photojournalism. Every post is focused around a gallery of photographs. Some summarize the day in pictures, others offer perspective on the news or a look at a specific photographer. The interface is nice, too. You can scroll through recent posts and view a slideshow without leaving the home page, or you can make the whole thing full screen. I’ve been checking it every day.

I should also mention that the Times offers something called Times Reader, an Adobe Air application (similar to Flash) that allows you to read the paper in a very attractive way — easy to scan, and more attractive than the web page, with a lot less advertising.