Avid Announces Media Composer 7 for $999

Posted April 8, 2013 by Steve
Categories: Avid

Avid announced MC7 at NAB today. Along with some important new features, the upgrade features a major price drop: MC is now just $999 and the Symphony color corrector can be added as a $1500 upgrade.

frameflex 3

New Features Include:

  • Master Audio Fader to adjust overall levels.
  • Quick access to direct clip gain adjustment in the timeline.
  • Watch folders where you can put media and have it automatically transcoded, (“Dynamic Media Folders”).
  • Background Consolidate & Transcode
  • Improved AMA media management — apparently via the Media Tool.
  • LUT and frame size control from raw media — Avid calls this the FrameFlex Tool. (But you can’t edit with frame sizes larger than HD).
  • Support for Interplay Sphere, letting you work with media located remotely on an Interplay server. MC with Interplay is $1499, and Isis gets a price cut.

The press release is here. Additional details and pictures are here. MC7 will be available in June.

Audio Keyframe Features in 6.5 — Video

Posted October 19, 2012 by Steve
Categories: Avid, Avid Technical Tips, With Video

Avid has just released a video describing the new audio keyframe features in MC 6.5. It’s concise, well-produced, very informative and blessedly free of the marketing hype that you sometimes see in productions like this. For me, you don’t need any more reason than this to upgrade.

Avid Releases MC 6.5

Posted September 8, 2012 by Steve
Categories: Avid

Avid released Media Composer and Symphony 6.5 yesterday. Details are in this press release, and in this new features page. The What’s New pdf is here. The new version offers several new features for file based delivery (JPEG 2000, AS-02 archives and AMA writeback), but the changes that will appeal most to working editors lie in the way the system deals with audio keyframes. You can now cut and paste selected keyframes from one clip to another, and can move groups of keyframes together. There are also quick keyboard shortcuts to raise and lower selected keyframes in one-db increments and to move keyframes left/right a frame at a time; and there are menu picks that allow you to remove hidden audio keyframes. I’ve lobbied for these changes for years and am thrilled to see them implemented in this release.

6.5 also allows you to move non-adjacent clips in the timeline — meaning that you can now select and drag a series of clips separated by filler, without selecting the filler. That too, has been long in coming and is most welcome. Finally, the system now supports 64 audio voices. Voices aren’t the same as tracks, which are still limited to 24. But now that we can cut and mix stereo and 5.1 tracks, it’s easy to blow past the old 16-voice limit. All in all, it should be a very useful release. It’s available now with a Media Composer upgrade price of $500. Students get it for free.

Amazon Discounts Avid Agility

Posted August 11, 2012 by Steve
Categories: Avid, Avid Agility

I’m happy to announce that Amazon has reinstated its usual discounts on “Avid Agility.” You can now get the new third edition for about 27% off the cover price. That beats the discounted price at CreateSpace and includes free shipping. If you are frustrated by the limits of Avid’s documentation, you need this book. Details and pdf samples are here. Amazon also has the Kindle edition, at an even lower price, which allows you to have the book on your iPad, iPhone, Android device, and on your Mac or PC at the same time.

Those of you who already have the book and want to support it — please add a review at Amazon. Thanks!

Avid Agility – Print & Kindle – Now at Amazon

Posted July 27, 2012 by Steve
Categories: Avid, Avid Agility

The latest edition of Avid Agility, my book about Avid Media Composer, is now available from Amazon. If you’re looking to make the most out of Media Composer 6, you’re going to love this book. Filled with detailed screen shots, it offers a concise, visual, and easy-to-understand look at how to use the system — from an editor’s perspective. The new third edition has been extensively revised, is almost 50 pages longer and includes a new chapter on Script Integration and ScriptSync.

The ebook is now available, as well. It’s designed for all Kindle devices but it looks terrific on color screens like those on the iPad, Kindle Fire and Android tablets. You can also open it in the Kindle app for your Mac or PC, making it easy to have it on the same screen as your favorite editing application.

For details, reviews and pdf samples, check out this page.

To get a 20% discount on the print edition, order the book directly from the publisher, CreateSpace, and enter this code when you check out: HGDQXDTN.

CreateSpace // Amazon // Kindle

If you’re using MC6, be sure to get the Third Edition.

[Update — on Friday, an Amazon software glitch prevented installation of the digital book on the iPad. But as of Saturday morning, everything appears to be working. I’m very sorry about this. If you are still having problems, please let me know at steve@splicenow.com.]

That Post Show Rated #1

Posted July 26, 2012 by Steve
Categories: Avid, Final Cut, Podcast

Brian Mulligan, writing for PremiumBeat.com, has been listening to the many podcasts now covering new media and post production and has given his highest rating to Kanen Flowers’ “That Post Show.” I’m proud to be a participant. A new show just went live, featuring me and Mark Spencer from Ripple Training. If you’re looking for some thoughtful dialog about the current state of post production, check it out at iTunes.

Avid Agility — 3rd Edition — Available Now

Posted July 18, 2012 by Steve
Categories: Avid, Avid Agility

Today, I’m excited to announce the release of the third edition of my book, Avid Agility. This version is bigger than ever, with almost 50 pages of new material, lots of important new tips and a brand new chapter covering Script Integration and ScriptSync. It now focuses on Media Composer 6, and all illustrations reflect Avid’s new design.

If you’re looking for ways to make the most out of MC6, you need this book. The reviews for the second edition were stellar. Newbies have raved about how it clearly and succinctly explains difficult concepts, and long-time Avid editors have discovered crucial shortcuts that they were unaware of. Many people have told me that it has changed the way they edit. The second edition is in use all over the world by prominent editors and at major film schools.

Here’s a sample of recent reviews (details here).

  • Post Magazine: “Like having a seasoned pro sitting next to you, revealing his trade secrets. Avid Agility will make you a better editor, guaranteed.”
  • Editors Guild Magazine: “Very much a definitive book about the Media Composer.”
  • Lawrence Jordan: “The quickest path to becoming a Media Composer Jedi Master.”
  • Norman Hollyn (USC): “An amazing work — for both new and old Media Composer users.”

You can buy Avid Agility today from CreateSpace. It will be available from Amazon in a few days, along with a new Kindle version. I encourage you to take a look at it. No matter how much you know about Media Composer, I’ll wager that it will help you work faster and with more facility.

To make it easy for early adopters to take the plunge I’m offering a 20% discount through CreateSpace. Just enter this code when you check out: HGDQXDTN. Standard shipping is inexpensive and will get you the book in about a week.

I hope you like the new edition, and I’m eager to hear your feedback. Add your comments to this post or write me directly at steve@splicenow.com