Another Word You Can’t Say on TV

Posted September 22, 2008 by Steve
Categories: Media and Society

Forgive me if I’m going too far afield here, but watching the Sunday morning talk shows yesterday I was struck by the fact that nobody wants to talk about the “catastrophic” consequences that will befall us if we don’t go into hock for another $700 billion or so (about $2500 per U.S. man, woman and child).

On “This Week,” George Stephanopoulos asked Hank Paulson about what those dire consequences would be. Paulson gave the vaguest answer imaginable. When Stephanopoulos later pushed Chris Dodd and John Boehner about it, both demurred with enough significant looks back and forth that it almost seemed like a bad soap opera. Apparently, they can’t tell us what we should be afraid of because “the language has an impact.” Boehner actually said, “you can’t describe, on Sunday morning, how ugly this picture would look, if we don’t act.” Stephanopoulos’ reply, “why not?,” didn’t get much of an answer. (Video is here. The part I’m referring to is about five minutes in.)

I assume that the word they don’t want to utter is “depression.”

I’ve heard of the “F word,” the “B word” and the “N word.” But the “D word?” How delicate are we? If you want me to borrow that much money, you ought to be straight with me about what’s going to happen if I don’t do so.

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Teleprompter Blues

Posted September 5, 2008 by Steve
Categories: Media and Society

What fascinated me about all the convention speeches in the last few days is the Harry Houdini part — the teleprompter. There were three, of course, surrounding the podium. Each speaker turned methodically from one to the other. Center – right – center – left – center – right, etc. Once you figured out what was going on, it was almost comic.

What’s wrong with these things is that they hold less than a sentence of text. So it’s impossible to get up a good head of steam when you are speaking. If you’re not a great public speaker you inevitably get into a sing-song rhythm, reading off a line or two as it appears before you and waiting for the next one. Carly Fiorina was a classic example. Utterly monotonous delivery, the same rhythm for every sentence. Most of the minor speakers, Republican or Democratic, fell into this trap. Combined with the fact that many of the speeches sounded suspiciously like they were written by the same person, the result was nothing if not B O R I N G.

Using a teleprompter well is obviously a skill — you want to look like you’re speaking off the cuff, and the machine almost completely prevents that. In a way, it’s akin to Powerpoint, which some have blamed as a bane on American business. If you use these pieces of technology the result is competence — but zero personality, zero energy. It’s all about sticking to the script.

I’m also struck by the implicit collusion between the networks and the conventions in carefully hiding the teleprompters. This takes work and preparation. Shots have to be designed to conceal these things — heck they’re right in the speaker’s eye lines and have to be. But the networks want to conceal them as bad as the candidates do. The more I think about that, the more it worries me.

Think what the convention would be like if you saw the teleprompter in every shot. What would happen if you were conscious, throughout every speech, that the speaker was reading, line by line? I was at an awards ceremony recently where the teleprompter was quite visible to the live audience, and every time I looked at it, it totally changed my sense of the event.

The illusion is that the person talking is speaking extemporaneously. The reality is that they are just reading a script. Once you grok that the whole thing changes. But nobody wants you to see it. Not the speaker and not the media. Is that reporting?

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Inventing the Movies

Posted September 1, 2008 by Steve
Categories: Media and Society

My friend Scott Kirsner has a new book on the history of filmmaking technology that readers here might find interesting. It’s called “Inventing the Movies” and, in part, covers Hollywood’s historical resistance to new technology. I have it on good authority that I am quoted in the book, so of course I want you all to rush out and buy it. The book’s website is here, and it’s available via Amazon at this link. Scott was recently interviewed on NPR’s “Science Friday.” You can listen at this link via iTunes.

Scott has posted a selection of entertaining and not-so-prescient quotes from Hollywood notables. It starts with Thomas Edison’s comment that ten projectors would be enough to serve the whole country and George Eastman’s idea that the public will never accept film sound. As the screenwriter William Goldman has famously said, “Nobody knows anything.”

How Would You Use Multitouch?

Posted August 25, 2008 by Steve
Categories: Avid Wish List & Bugs, User Interface

The NY Times ran an article yesterday about how multi-touch is about to become more commonplace (Turning Point for Touch Screens). Dell is putting it on a small laptop, it’ll be on all kinds of cellphones soon, and the next version of Windows is supposed to handle it natively. Since the iPhone has pushed this technology into the mainstream, it seems likely that Apple will bring it to OS X, as well.

The question for us in post production is how and whether we’d use it. Is it the world’s coolest thing, or a novelty that will wear off after an hour or two?

At NAB a few years ago, I experimented with Photoshop on a 20″ touchscreen from Wacom, and it was super-intuitive and fun to play with. And that was an old screen that could only handle one contact point at a time, with no understanding of gestures. Modern multi-touch would be much better.

My favorite fantasy would be use this kind of thing in trim mode. Select transitions with your fingers. Trim by dragging with your hands. And scrubbing? Just move your finger over the audio to listen to it.

But a multi-touch screen would likely lie flat or be oriented like a drafting table. Would you want to be looking down all the time? And would you want to move your arms over a 24 or 30″ space all day when you could be moving a mouse just a couple of inches?

I suspect that in the end we’re going to come up with some kind of hybrid model, where you’d use the multi-touch interface augmented by a mouse or pen. And your screen might be moveable so you could work with it vertically or horizontally.

Somebody ought to be setting up a lab right now to figure out how best to use this technology in the editing room. If it works, it could be a game changer, making the whole process of editing more organic and intuitive. The Times article ends with the following quote: “A lot of people don’t realize they want it until they use it.” Sometimes letting the customer tell you what they want is a good idea. But sometimes it guarantees that you’ll be late to the party.

What do you iPhone users think? Would you want a giant iPhone interface for editing?

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DS v10

Posted August 21, 2008 by Steve
Categories: Avid, Workflow

Avid showed off DS version 10 last night at an event at the Hollywood Roosevelt hotel. The new version boasts impressive speed and a new approach to processing based on the host computer and the GPU in the video card (an Nvidia FX 3700). In other words, no more Nitris. They were able to show 2K material with secondary color correction playing in real time with good responsiveness.

The package includes an 8-core Windows CPU with 8 Gigs of RAM, a single 30″ monitor and either 8 or 16 Terabytes of fast RAID 5 storage, for $50-60,000. Also included is a copy of DS software that can be run independently on a second CPU and a copy of Media Composer software, too.

The system relies on an off-the-shelf AJA card rather than Avid’s old Nitris box to handle I/O. And you no longer get Symphony when you buy DS. A lot of MC conforming works better with Symphony and that will apparently entail a separate purchase.

DS began life as a competitor to Media Composer, but when Avid bought Softimage in the late ’90s it had to morph into something that would complement it as a conforming engine that also offered high end visual effects capabilities. That’s never been a slam dunk because DS can’t fully recreate all Avid effects, and thus there’s been a continuing need for Symphony.

This latest DS showed very impressive performance and does it at a much lower price point than before. Avid is reaching out to customers in a way that most of its competitors cannot, and it’s offering a complete turnkey system with comprehensive support. In the environments where a product like this lives that’s critical. Details are here.

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Quicktime Native?

Posted August 7, 2008 by Steve
Categories: Avid vs. Final Cut, Avid Wish List & Bugs, Workflow

Should Avid make the Media Composer “Quicktime Native”? It’s a big question (and not a new one, of course) so let me focus on just two key issues: first, the ability to open and edit any Quicktime file without conversion, and second, the ability to put material in a bin without actually copying them to a centralized media folder. These are separate, of course, but in FCP, they work together to make the program seem more accessible to newbies. And they can be helpful for more sophisticated users, too, given the right circumstances.

The subject came up for me recently because I’ve got a box of home videos that I need to digitize. They should be on a big hard drive if I ever want to do anything with them. But what format to choose? Avid would encode DV as MXF files, Final Cut as Quicktimes. Which is safer? Which will be usable ten or twenty years from now?

In the early ’90s I telecined an old student project I’d shot on film to the best tape source we had then — one inch. Right now, that tape is almost useless. A few years ago, I found somebody to transfer it for me (and not well, unfortunately), so today I’ve got a DV, a DVD and a Digi-Beta. I figured I had covered my butt. But times change. Today, I’d like to have HD, and the best way to make that is to do another transfer — from film.

These are exactly the kinds of questions every producer will soon have to answer about every piece of media they produce.

And that brings me back to the MC and Quicktime. What format do I trust to have the longest life? MXF is an open standard, not owned by Avid. But will it be readable down the line? Right now Quicktime can be played on just about any computer. But its future is entirely dependent on Apple.

In general, and it may surprise you, but I think Avid might do well making the Media Composer operate on Quicktime files directly. Depending on your point of view, that could arguably make the MC the best QT editing application available.

It’s a big question, and maybe not the most important one for Avid, especially given how much work it might take. But it needs to be asked. I’m curious to hear your thoughts.

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