For the moment, it looks like most of the people visiting this site got here from a link on the American Cinema Editors home page. If that’s true, then many of us are ACE members. If you agree with me that Avid hasn’t added features that appeal to us in a long time (see previous post), then you have to wonder what we can do about it. It’s not that the machine can’t be improved. That’s just silly. There are plenty of things that frustrate us, and many of them have been around for years. My contention is that we’re engaged in a vicious circle: we don’t upgrade very often because we don’t see a reason to, and Avid doesn’t see a lot of upgrade money coming in so they think we’re happy and end up ignoring us.
The solution is to come together around some changes that we’d like to see. My impression is that a little bit of consensus might go a long way.
That’s why I’ve been posting some “Wish Lists” here, organized by topic. There are two so far, and a third is coming in a few minutes. (You can find them by clicking on the category “Avid Wish List” on the right side of the home page, or you can click here.)
I’d like to hear your thoughts. If we can find some consensus it might be a lot easier to get things done.






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