Archive for the ‘Avid’ category

Adrenaline Progress Report

September 18, 2007

I’ve been working with Adrenaline 2.7.3 for a little over a month now and I thought I’d pass on a progress report. In general, I’m very happy with it. There are still some quirks, but the advantages now far outweigh the disadvantages. I’m working with 14:1 media on a quad-core G5, with two users sharing a project over Unity.

Pros:

  1. Fast and very stable. Only one minor crash in four weeks of intensive work.
  2. Plays video responsively.
  3. Scrubs audio very responsively.
  4. Updates waveforms quickly.
  5. Saves very quickly.
  6. All the other advantages of Adrenaline:
    – 16 tracks of playable audio
    – realtime audio dissolves (indispensible for me now)
    – powerful effects capabilities, most realtime
    – restore previous trim command
    – unified mixer

Cons:

If the list below looks long, it’s only because I’m providing a lot of detail. These are relatively minor problems.

  1. Slow performance with frame view big bins. With bins over about 10 or 15 MB, dragging clips around, renaming them, or loading them into monitors feels very sluggish. In addition, whenever you open a new bin, all clip frames in all open bins, and all timeline waveforms, are reacquired, which can make opening a new bin feel pretty sluggish.
  2. Quirky stops. On the source/record window (the computer monitor) stops are precise, but the client (the big TV) often flickers badly for a second or so after you hit stop.
  3. When you hit “L” twice quickly, the system says you’re moving at 48 fps, but you’re still going at 24. You have to pause briefly between keypresses to really move at 48.
  4. We’re shooting on 16mm film for an HD finish, and if I enter a trim or dissolve duration in feet and frames it’s always interpreted incorrectly. The only way to enter durations properly is to work in time or total frames. In addition, you can’t measure 16mm durations as if they were 35mm. Even though the system offers to let you do this, you always get 16mm.
  5. I use iTunes for music and sound effects and couldn’t live without it anymore. The only quirk is that you can’t drag from iTunes to a bin (you can’t do this in FCP either). The solution is to drag to the desktop and then drag to your bin from there. But if your cursor moves over a frame view bin on your way to the target bin, you’ll get all kinds of horrible artifacts, which won’t go away until you’ve closed and reopened the bin.
  6. If you use “Dual Image Play” in trim mode (so that both sides of a trim move together) you’ll discover a very annoying bug in Adrenaline. Everything works fine in the trim mode window. But on the client monitor you see a frozen frame when you’re rolling a cut.
  7. If you open a Unity bin and try to rename it you’ll often get an error message. You’ll have to close and re-open the bin to see the change.
  8. Dragging clips from one bin to another in frame view will cause the clips to “align to grid.” If you’ve got a bunch of clips nicely organized and you move them to another bin they end up spaced differently, removing a lot of the organization.

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Avid on “Entourage”

August 28, 2007

Anybody catch “Entourage” Sunday night on HBO? One scene takes place in Sidney Pollack’s editing room. I was carefully scrutinizing the editing system’s screens trying to figure out if they were using FCP or MC, when I realized that the bin window had been dragged halfway off the screen — revealing a huge Avid logo. Product placement doesn’t get a lot more plain than that.

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LA Avid User Group Meeting

August 13, 2007

The Los Angeles Avid User Group is holding its August meeting this Wednesday, August 15 at Moviola, from 6:30 to 9 pm. ACE President Alan Heim will be the featured speaker. Coby Rich from Sorenson Media will also make a presentation.

Moviola
1135 N. Mansfield Avenue
Hollywood, CA 90038
323-467-3107

Details here.

Avid 2nd Quarter Results

July 27, 2007

Avid released their 2nd quarter financial results yesterday. Revenue was flat relative to last year and the company lost about $6 million for the quarter, including various charges. This compares to Q1 when they eked out a tiny net profit of just $20 thousand. You can listen to the analyst conference call here. (In Safari, the player told me that I didn’t have the correct plug-in, but with Flip4Mac installed, it played the audio anyway.)

The company also announced the appointment of Joel Legon as CFO. He was formerly the corporate controller.

In the call, outgoing CEO David Krall said they were focusing on “storage, asset management and services,” and added that, “we believe winning the hearts and minds of aspiring professionals is a key to long term growth in the professional video segment,” and he mentioned new marketing programs aimed at independents and education.

The company also announced “a reduction in force of approximately 150 positions, primarily, but not exclusively, in the company’s Video business unit.” Broadcasting and Cable magazine reported that 129 people have already been laid off. In the conference call, Krall said the layoffs were mostly in their Mountain View storage engineering division, which is being moved to Tewskbury and Canada.

Interim CEO Nancy Hawthorne indicated that they need to improve both operationally, and in terms of infrastructure, and to that end, have engaged consulting firm Bain & Company.

Avid’s post production business declined 7% relative to last year and increased 7% relative to last quarter. More than half of the Adrenaline systems sold this year were HD-capable.

In the midst of an across-the-board 2-3% drop in the stock prices yesterday, Avid fell only about 1%. This morning it’s down a little more. (Chart)

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David Krall Steps Down

July 16, 2007

In a surprising development, Avid’s board of directors announced this morning that CEO David Krall will step down at the end of July. Nancy Hawthorne, former chairman of the board, will serve as interim CEO until a replacement can be found. Current chairman Pamela Lenehan thanked Krall in a carefully worded press release.

Avid plans to announce its second quarter numbers on Thursday. A conference call for investors is scheduled for Thursday at 5 pm Eastern time. Avid’s stock has fallen over 40% since reaching a high in early 2005 (chart).

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More Laptop Issues

June 29, 2007

Numeric Trim Displays

More and more, I see myself working from various locations on a show — anchored in an editing room, of course, but bringing stuff home or to the set to work on or to show people.

Avid could do some useful work in this area, making it easier for us to edit on the go. I mentioned some of these things yesterday. Here are a couple of additional things I’d like to see:

1. “Pack and Go” — I’d like to be able to select a bin or bins and tell the system to copy all relevant media, and the bins themselves, to another drive or to a laptop. Media should be put in the right place, bins go into the project folder on the laptop. One-click simplicity.

2. The Media Composer expects you to have a dedicated numeric keypad. But laptops don’t have them, and that creates some problems. You can change a dissolve length in the timeline using the regular number keys (at the top of the keyboard). But if you want to trim numerically — or even just move around in the timeline numerically — you’ve got to hit the number lock key, use the embedded keypad (and go blind finding the keys) and then finally turn number lock off, because it locks out all the other keys. Final Cut does not have this problem. You can trim and move around with the normal number keys. And Final Cut adds another bit of finesse — when you customize your keyboard, the template is smart enough to show you the keyboard you’re really using.

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